Step 4 - Strategy and Tactical Program Development

Step 2 - Identify Competition

Part 3 of The Publicity Group's process is designing the proper message. We ensure that the message released to public is clear and concise. We want the message to be creative and helpful for the audience. Most importantly, we focus on how your product or service positively impacts the intended audience through our messagining.


​"You can have brilliant ideas, but if you can't get them across,
your ideas won't get you anywhere." - lee iacocca

Message Creation